Apple should do something that it
would hate to do and hate to admit, take a page out of someone else’s book.
The iPhone needs to be
expanded. This item is Apple’s bread and
butter whether people want to say it is or not.
Nike, I would say the world’s
strongest retail brand by a mile, does certain things to their line of shoes
that Apple needs to do with the iPhone.
Nike has something called a limited
strike or Tier 0. These are very low
numbered special edition pairs of shoes, usually air force ones. These shoes go for quite a bit of money, if
you can find them.
What if Apple did this with the iPhone? What if there were iPhone editions made by
Apple that were so hard to come by that people would do anything to get them. Apple would not have to change the iPhone
like everyone wants them to do (if its not broke, don’t fix it).
Lets say the next iPhone that’s coming out in September is
just another variation of the iPhone 5.
Lets say a month after the new iPhone comes out there are reports of
Apple making an iPhone by famous artists, maybe one that’s clear, even one
that’s shiny like a diamond.
What if Apple said the only way to
get such an item would be to go to the store and get something above $100 to be
in the drawing to get one. I bet you
everyone and their mother would go to the Apple store, buy an item over $100
and wait and hope they get a chance to get one of these limited edition iPhones
made by Apple. It has to be made by Apple,
that’s what will make it more valuable as well.
Anyone can take an iPhone and encrust jewels to it. But that’s not a genuine Apple product.
This could reenergize Apple and
make its customers excited without having to make a drastic change to an
already iconic, ground-breaking, and untouchable (the adjectives are endless)
iPhone.
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